The Between Mass Media And Digital Media Essay - 1501 Words

Convergence can be described as devices that can do multiple media forms. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. According to Encyclopedia Britannica, media convergence can be described as a â€Å"phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the â€Å"three C’s†Ã¢â‚¬â€computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet† (Encyclopedia Britannica, 2014). Using print media (newspaper), broadcasting (radio and television), and mass audience to accurately explain how convergence can define a relationship between mass media and digital media. With the advances of technology, people now mainly focus on using smartphones, laptops or internet to access their personal mass media content. Be cause of modern technology being very portable, it is more favourable to use such devices rather than carrying print media. Mass media content still has its place with current times, however, instead of the original flow of produce to distribute to consume, it has been replaced by content to produce to content. Mass media forms are being put onto digital media. There are a number of driving forces that focus attention on the topic of convergence, mainly the digitalization of the media and information technology. Media convergence is theShow MoreRelatedCorrelation Between Mass Media And Digital Media Essay1890 Words   |  8 Pages(2013). In relation to mass communication, media convergence incorporates insights and methods to describe, characterises and understanding of digital media (Latzer, 2013). Convergence adequately describes the relationship between mass media and digital media. Mass media refers to ability to communicate openly and internationally to many receivers within a limited amount of time. The latest digital forms have expanded speed, capacity, and transmission efficiently of mass media platforms (Mcquail, 2000)Read MoreMass Medi The Spread Of Digital Media Communication1701 Words   |  7 PagesIs the mass media likely to survive the spread of digital media communication? The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. 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